Vitamin C is an antioxidant which eliminates free radicals that age the skin. Studies have shown topical Vitamin C, in the most effective form (L-ascorbic acid), can help improve sun protection, repair sun-damaged skin, reduce fine lines, stimulate collagen building and potentially reduce discoloration of the skin.

Vitamin C serums can be applied in the morning under sunscreen. It is instantly absorbed into the skin for 24 hour protection and when used in conjunction with a sunscreen it will provide additional protection against sun damage and environmental stress on the skin so is essential for those with an outdoor lifestyle.

The Obagi Professional-C® Serum patented formulation, uses proven ingredients to provide an easy to use system for a brighter, more even skin tone. Many Vitamin C products only moisturise the surface of the skin, while the Obagi Professional-C® Serum penetrates deep into the skin to provide more Vitamin C than other brands.

Antioxidants are the skin’s natural anti-ageing solution. They work to eliminate the free radicals that cause damage to the collagen in the dermis layer. Free radicals result in a loss of firmness, discolouration and premature ageing of the skin through a process known as 'photo-ageing'. As we age and our exposure to harmful environmental factors increases, our bodies no longer produce enough antioxidants to halt the damage caused by these radicals.

The Obagi Professional-C® Serum protects against environmental stressors on the skin, helps revitalise skin from previous visible damage and works to reduce the appearance of fine lines and wrinkles.

We do recommend choosing the appropriate concentration to meet your skin's specific needs. Pro-C® serum 10% is designed for dry, irritated or sensitive skin, Pro-C® Serum 15% is designed for combination skin and suitable for most skin types and Pro-C® serum 20% is best suited for normal-to-oily skin.

While Vitamin C cannot reverse the appearance of wrinkles that develop naturally over time, it can aid in reducing premature ageing by protecting the skin from fine lines and wrinkles caused by sun exposure. Vitamin C also helps reduce premature wrinkling by stimulating the formation of collagen.

Serums and moisturisers help the skin in different ways. For those that do not suffer with dry skin, a serum may be enough. Whereas individuals with dry skin may find both a serum and a moisturiser help in maintaining skins hydration and preventing waterloss.